Marketing

31 Aug

5 Ways to Use a Mascot to Market Your Business

Mascot costumes aren’t just a fun and clever way to get the crowd moving at a sporting event. You can easily capture that energy and bring it into your office by creating an icon for your company. “Spokescreatures” work because they establish brand identity: you don’t see Tony the Tiger without immediately thinking of Frosted Flakes. The following tips will help you design and use a character that’s sure to make a lasting impression:

1. Keep Your Customer in Mind

Before you order those custom mascot costumes, think about what the key elements of what it is that you’re selling and how they are important to your customer. Use color theory: if you’re in the food industry, for example, colors like green and blue inspire calm and a sense of health. Designing a mascot also involves the clever use of lines and shapes. Thick, bold lines and blocky shapes make your character stand out. You should also ensure that the size and features of your character can also easily transition to multiple platforms, from the small screen of your customers’ mobile devices to the big splash of a billboard or a dramatic logo.

2. Make it Go Viral

Use your acting skills to broaden the scope of your company beyond the local. Get your employees together and make a flash mob starring your character and post the exciting event on all of your company’s social media channels. You can even use a custom hashtag to help spread the word.
3. Take it to the Streets

It’s important to look beyond social media as well: wearing mascot costumes also enables you and your employees to attract attention in the real world. Pick a crowded location close to your business and act out a scene that showcases your character using your product. This does more than just get some laughs: bystanders will remember this exaggerated theater and be encouraged to see what all the fuss is about, which directs them to you and your services.
4. Give Your Character Personality

What makes your mascot unique? Are they cute and cuddly, or sly and clever? Use your character’s features to play up their attitude whenever they talk to your customers. This makes for positive, memorable interactions and also helps keep your brand consistent because of the qualities your character represents.
5. Create Incentives

Have your character host a meet up at a popular location in your town or city, then encourage attendance with a prize! For example, the first hundred people to show up at the event can be entered into a raffle that includes your company’s product or services. Continue the good feelings by establishing a referral program that rewards customers for bringing friends and family to the event.

Above all,  Loonie Times mascots are a great way to encourage company loyalty because they’re an icon that makes your brand memorable. No matter which channel or channels you decide to use in order to make your character shine, it’s what those mascot costumes represent that’s important.

6 Apr

Three Questions to Ask When Ordering Custom Mascot Costumes

Mascot costumes provide you with an exceptional way to spread cheer, promote team spirit, raise awareness about your brand and more. They are used by everyone from colleges, universities and high schools to companies and charitable organizations. If you have decided to invest in custom mascot costumes for your school or organization, you may be aware that the cost of a costume can range from a few hundred dollars to significantly more. Everything from the size to the complexity of your design will impact the cost. Before you decide which company to hire to make your custom mascot costumes, consider asking these important questions.

What Types of Materials Will Be Used?
The materials used in mascot costumes will affect the cost, the longevity of the costume, the comfort of the individual wearing the costume, the maintenance and care needs and more. Some materials, such as foam, are regularly used for the interior of costumes, and everything from cotton and faux fur to vinyl, polyester and more may be used on the exterior of the costume. Look for materials that are both lightweight and durable. Ideally, the materials will wick away moisture and will also have breathability for the comfort of the individual wearing the costume.

What Is the Turnaround Time?
Some companies can create a custom costume for you within a few weeks of your request, but others may have a turnaround time of several months. In most cases, those who want to invest in a custom costume have specific plans in mind. For example, you may want to use the costume for the upcoming football season or to wear at an upcoming charitable festival or event. The turnaround time should be reasonable and should coincide with your plans.

Will a Storage Container or Bag Be Provided?
Most costumes are not worn year-round, and this means that most customers will need to store their costume safely away. The best company to work with will provide you with a storage container or bag that will protect the costume from damage. Some companies even offer a full storage solution. For example, you can ship the costume back to the company, and they will store it for you. Remember that it is typically necessary to professionally clean a costume before storing it for a long period of time.

Custom costumes are an excellent investment, and you understandably want to ensure that you get the most value from your purchase. With many different mascot makers to choose from, it can be challenging to know who to use. By focusing your attention on these points, you can make a great decision about the preparation of your costume. You could potentially find more information at Loonie Times,which has additional resources available on their website.

20 Feb

Why You Should Splurge on Party Rentals

When hosting special events, such as wedding receptions, birthday parties and more, you understandably may be most focused on planning an event that is within budget. You may be working with a few hundred dollars, a few thousand dollars or more, but regardless of the limit you have set, you do not want to go beyond this established limit with unnecessary spending. Party rentals may be an area that you think you can save on for corporate events, holiday office parties, anniversary parties and more. However, the reality is that this is the last area you should cut back on when trying to save money on your event. There are several good reasons why this is actually an area that you should splurge on.

Creating a Comfortable Environment

Party rentals, such as party tents, portable AC systems and heaters, lighting features and more may all be used to create a comfortable environment for your guests to enjoy regardless of where the event is held. Everything from special party venues to huge fields, barns and more may be used to host different types of events, and you simply need to have the right equipment and gear on hand to maximize your guests’ comfort level during your event.

 Setting the Stage

Many special events feature entertainment or a presentation on stage. In fact, you may have a DJ or live band at your event, a keynote speaker or some other type of presentation. Through party rentals, you can easily set up a portable stage, a dance floor and more. You can also benefit from a sound system, lighting, a podium and other features that further set the stage for your important event.

Ensuring Everyone Has a Great Experience

Regardless of the type of event that you are hosting, you want to ensure that everyone has a great experience. One aspect of this includes seating. Through party rentals, you may rent everything from tables and chairs to portable sofas and other types of seating. You do not want an environment where people want to sit down but cannot find a seat.

Special events may be highly anticipated by your guests, and you do not want to disappoint them by skimping on your party planning efforts. Your guests may expect delicious food and drinks during the event, but they also expect to be comfortable, to see and hear the presenter or entertainer and to relax and enjoy the event at their leisure. Through your strategic use of the right party rental equipment, you can ensure that they are fully satisfied. If you need to cut costs, you may consider other ways to do so rather than cutting your party rentals budget. You may want to consult with the online resources from the Hart Entertainment website.

20 Feb

Why You Should Splurge on Party Rentals

When hosting special events, such as wedding receptions, birthday parties and more, you understandably may be most focused on planning an event that is within budget. You may be working with a few hundred dollars, a few thousand dollars or more, but regardless of the limit you have set, you do not want to go beyond this established limit with unnecessary spending. Party rentals may be an area that you think you can save on for corporate events, holiday office parties, anniversary parties and more. However, the reality is that this is the last area you should cut back on when trying to save money on your event. There are several good reasons why this is actually an area that you should splurge on.

Creating a Comfortable Environment

Party rentals, such as party tents, portable AC systems and heaters, lighting features and more may all be used to create a comfortable environment for your guests to enjoy regardless of where the event is held. Everything from special party venues to huge fields, barns and more may be used to host different types of events, and you simply need to have the right equipment and gear on hand to maximize your guests’ comfort level during your event.

 Setting the Stage

Many special events feature entertainment or a presentation on stage. In fact, you may have a DJ or live band at your event, a keynote speaker or some other type of presentation. Through party rentals, you can easily set up a portable stage, a dance floor and more. You can also benefit from a sound system, lighting, a podium and other features that further set the stage for your important event.

Ensuring Everyone Has a Great Experience

Regardless of the type of event that you are hosting, you want to ensure that everyone has a great experience. One aspect of this includes seating. Through party rentals, you may rent everything from tables and chairs to portable sofas and other types of seating. You do not want an environment where people want to sit down but cannot find a seat.

Special events may be highly anticipated by your guests, and you do not want to disappoint them by skimping on your party planning efforts. Your guests may expect delicious food and drinks during the event, but they also expect to be comfortable, to see and hear the presenter or entertainer and to relax and enjoy the event at their leisure. Through your strategic use of the right party rental equipment, you can ensure that they are fully satisfied. If you need to cut costs, you may consider other ways to do so rather than cutting your party rentals budget. You may want to consult with the online resources from the Hart Entertainment website.