10 Best Web Form Design Ideas & Trends to Implement

A poor web form design can seriously hurt your business in terms of reduced conversion rates. It’s essential to create beautiful and elegant web forms that are optimized to convert web visitors into leads. Best of all, creating web form design doesn’t require a lot of technical expertise, as long as you are familiar with the key design components when working with UX and UI.

Here are ten best web form design ideas that are likely to bump up your conversion rates.

1. Design a Simple Web Form

The aesthetic appeal of your mobile web form application is as critical as its functionality. An outdated, unattractive form could turn off your web visitors. While a unanimous verdict on what constitutes a beautiful form does not exist, use your best judgement.

In most cases, clean, simple forms with a few fields featuring large fonts work best. Nonetheless, it’s always useful to A/B test the various designs with a targeted audience to establish which is most effective.

2. Minimize Friction

When it comes to web form design, the last thing you want your web form to have is friction. This is because it hurts your conversion rates. If you put obstacles in front of a prospect or a lead, they are unlikely to convert. Most people have busy lives; they won’t have the patience to navigate around obstacles, such as having them answer questions that they deem unnecessary. Establish what is likely to cause friction to a particular audience. For this, you need to conduct A/B testing.

To do this, set up two versions of your form. Change a variable in one of the forms and then analyze the results. Continue testing until you arrive at an ideal format and form length. Among issues that cause friction in a form are a failure to load or send, unclear instructions, a complicated process of selecting dates (such as having to pick them from a calendar), and the form’s inability to accept specific formatting.

3. Avoid Unnecessary Web Form Fields

Another cause of friction to potential subscribers are forms that make demands for unnecessary data. Most people aren’t comfortable with providing more data than is necessary. Always include fields you need. For instance, you don’t need a subscriber’s name to collect an email address. It’s not necessary to ask them what they do for a living or where they live.

4. Use a Single-Column Web Form Design

Most people interact with web forms on mobile devices. Since these devices, which include tablets and smartphones, have a smaller screen space than laptops, single-column form designs are more practical. Users shouldn’t have to scroll right or left or so they can fill out the form. They may not have the patience.

5. Form Position on your Website is Critical

Make sure your web form design is placed where your webpage users frequent most. Appropriate on-page placement of your form is critical. Where on your site do visitors click most? When does the scrolling stop? Heatmaps and scroll maps easily generate this information for you. The data you get helps you decide where on your site to place the CTA and headline of your form.

6. Ask Easy Questions First

The key is to make a prospect invested in the form as quickly as possible. Once they commence filling out the first few fields, you’ve got them committed to the rest of the process. For this reason, always start with easy-to-fill fields first. These include name, email address, phone number, and other easy-to-fill fields. Once they are invested, add more demanding fields. Hopefully, at this time in the form-filling process, they are fully invested and committed to going the whole hog.

7. Include Auto-format

Besides auto-fill, you can also add auto-format options to your web form. This way, if the information is stored in the user’s browser, the form populates the various fields automatically. This can be set to work all the way to checkout since most consumers have their credit card information stored on Google. They don’t have to whip out their credit or debit card every time they want to make a purchase online.

8. Allow Copy and Paste

There are online forms that don’t allow a user to copy and paste information. If your goal is to improve your conversion rate, this strategy is self-defeating. Among the reasons most people give for preferring to copy and paste information is to avoid spelling errors, among other issues. If your form does not provide them with this functionality, chances are they will abandon your form.

9. Have a Clear Call-to-Action (CTA) Message

A CTA could mean the difference between abandonment and conversion. It should be a prominent button at the bottom of your form. Be creative with your CTA and avoid the overused, tired ‘Submit’ or ‘Click Here’ lines. To get the highest converting CTA, carry out A/B tests until you get one that yields the highest conversions.

10. Indicate Optional Fields

Fields with an asterisk (*) are mandatory. The forms won’t submit if they are unfilled. Any field without an asterisk is optional. Make it very clear which fields are mandatory and those that are optional. The mandatory fields should be denoted by an asterisk with a different colour or one that’s bigger than the rest of the font size.