6 Creative Ways to Promote a Product to Customers

In today’s technology-driven world, there are now more ways to promote a product than ever before. While traditional marketing, such as including your product in a store flyer or sending out your own flyer is still a viable option, there are so many new ways to reach would-be customers.

Whether this is your first time promoting a product or your company has just come out with something new and you’re looking for ideas on how to promote it, we’re here to help.

We have six creative ways to promote a product, which are sure to get those creative juices flowing!

1. Offer Customers a Product Preview

One of the creative ways to promote a product is by offering an exclusive preview to customers. You can do this by including them on a special newsletter that gives them a first look at the product, invite them on a virtual tour, or give them a demo of the product.

This works to not only promote your product, but it shows your customers just how much you value them. It also helps you retain their loyalty and makes it all the more likely that they will help you promote your product by talking about it to friends and family. It’s really a win-win!

2. Create an Introductory Offer

Who doesn’t love a good sale? Especially when it’s for the newest and hottest products! When it comes time to announce your new product, don’t just stop at the announcement. Go one step further and offer it as part of a special introductory deal.

You can do this by offering a discount, proving a voucher or coupon when they purchase the new product, offer double the points, and so on. This provides customers with a little extra incentive to try out the new product and helps to promote your product at the same time.

3. Use Promotional Products to Your Advantage

Another creative way to promote your product is by using a variety of promotional products. Do some research and find out what types of items you can use for this. This may be something like a fun USB with your company logo or product name written on it.

Then, pair your new product with your special promotional piece as a free gift for buying the product. You don’t have to spend a lot of money here but finding something that your customers find value in and offering it alongside your product will go a long way in helping you promote it.

4. Run a Fun Contest on Social Media

There are so many fun and creative ways to promote a product on social media. One way to do this is to run a fun contest. There will always be people who love entering contests for the chance to win something for free.

Since Facebook contests generally garner 34% new customers per campaign, a contest is a great way to help you promote your product and attract new customers.

You can take your contest one step further and offer it on multiple social media platforms like Facebook and Instagram.

Along the same lines of offering your customers an exclusive preview, make sure the winner (or winners) are the first to get their hands on your new product.

Pro Tip: Promote your contest on all possible channels. This includes all of your social media platforms, your website, any paid ads you may be running, and your digital marketing campaigns. This will help expand your reach and help more people find out about and enter the contest.

5. Promote Your Product Via Digital Marketing

If your company has a monthly (or weekly, or even daily) newsletter that they send out, tap into this to help promote your product.

One study found that 82% of customers open emails from companies and 76% of these email subscribers have made purchases because of an email they received.

Take this tactic one step further and create a message, or series of messages, about your product alone. You can do something fun like announcing to stay-tuned for more info about a fun new product to get customers excited about what it could be.

6. Select a Small Group of People to Test the Product and Provide Reviews

This is always a fun way to promote your product. Reach out to some of your followers on social media and ask them if they would like to be one of the first people to test your new product. You can also create a post and put out a general call to have people message you if they’re interested in testing out your new product in exchange for a review.

If your product is offered on Amazon, for example, getting them to write a review on the Amazon product page can help prospective clients click that buy button.

Of course, you can ask for a review on your website, Google, or even Facebook.

As you can see from this list, there are so many creative ways out there to promote a product. Have fun and remember you can always try a combination of these tactics for best results!