6 Best Trends in Video Marketing

Video marketing is quickly becoming one of the businesses’ most important marketing strategies. Whether a quick ad, live footage, or a vlog, videos are the clear leader in how to best engage an audience. And we’re not just talking about TikTok or reels on Instagram. Consumers are more likely convinced to buy a product or service after watching a video than just seeing a print ad.

Whether you’re just starting out making videos or looking for more ways to grow, let’s learn about the latest trends in video marketing:

Marketing Trend #1: Live Video

Over the past three years, the popularity of live video has exploded. Starting during the pandemic, when in-person experiences were few and far between, the live video became an essential tool for brands to connect with their customers. And this trend is not going anywhere.

Live video is being used by everyone, from social media influencers to big brands promoting their products. And we are learning that while video, in general, is the most consumed media of the moment, live video gets even higher engagement rates.

Marketing Trend #2: Video Translations

Only twenty percent of the world’s population are native English speakers. You must translate your videos into other languages to grow your business beyond your original market. Video localization ensures wider accessibility and allows you to personalize your content to new demographics. The people who may view your videos want to feel valued by your brand. By translating your video content, you will be able to provide a global audience with information about your brand that they may not otherwise have access to.

If you are a business owner, one of your goals is likely to grow your company’s reach. There’s a good chance that videos already play a role in your strategies. All the most recent trends in marketing indicate that video is more popular than ever. Focusing on video marketing could grow your business even faster than you imagined.

Marketing Trend #3: The Rise of the Smartphone

Brands no longer need to have a huge advertising budget or use expensive production equipment. The smartphone is reaching a level of technology that even the most prominent brands are starting to embrace. Today’s smartphones are capable of perfect editing. Some even say that, because of the authenticity that they bring to the table, the social media influencers of the moment are even better at video marketing than the most seasoned marketing professionals.

Of course, it doesn’t take long for those professionals to understand and learn from the trends. More and more brands follow suit as they realize consumers are looking for this true-to-life content.

Marketing Trend #4: Search-Optimized Video

Videos are becoming more and more likely to generate first-page rankings than other SEO techniques. Websites will see a search engine boost with video added because it increases the time visitors spend on a page. You need to focus on consistency, producing relevant material, and optimizing the back end to optimize your search results. This is accomplished by having a clear goal when creating each video. Use your video content to provide information about your brand and related matters.

Above all, keep creating exciting content that keeps your audience coming back for more. Remember that consistency is essential when it comes to your rankings. Don’t neglect tags and keywords, and other optimization steps. And remember, frequent creation is the key to keeping traffic flowing.

Marketing Trend #5: Video Blogs

We’ve been learning how brand storytelling is becoming one of the most effective ways to connect with your audience, develop the brand, and engage your viewers. Video blogs, or Vlogs, are the perfect medium for telling these stories and teaching your audience about your products and services. In a vlog, the brand becomes the main character. The story is told via experiences and events to help consumers better understand who they are and what message they are trying to share.

Once again, it’s the social media influencers that perfected this trend first. Video blogs are a great way for brands to promote a connection between team members and the intended audience, to platform your brand personality, and keep your customers coming back for more.

Marketing Trend #6: Video Captions

It may be surprising to learn that more and more people are consuming video content without sound. This means that your audience is more likely to view the videos you create if they are made to be watched without sound. Captions often enhance this silent viewing experience, so the best way to develop silent videos is to add subtitles or close captioning.

Another really important aspect of adding close captioning or subtitles is accessibility. You want to allow everyone to consume your videos, and adding these elements makes them more accessible.