What Should New Real Estate Agents Do?

You’ve taken your pre-registration courses, completed your exams, registered with the real estate council and found a home at a brokerage. After almost a year of education and training, you have become a real estate agent.

This is an exciting time because you are ready to hit the ground running and take over the market, making record sales every month. If only it was that easy. Your journey has just begun, and there are several steps you need to follow to find success.

So, what should new real estate agents do? Here is a guide to getting started:

1. Get your real estate business organized

You are a professional now, and you need to act the part. You need to do several things to get your business up and running, so before you start knocking on doors and contacting potential clients, get your business house in order first.

Start with a high-quality headshot. Selfies won’t do here. Get 3-4 different shots, and then pick your main one for all your promotional material. Next, you will need business cards with your contact information and company branding. Write up a professional bio that includes your background, family status, values, community involvement and education. Gather all the required business supplies like stationery, pens and other office items. Keep them in a briefcase, so you have a mobile office.

2. Build a real estate database

You need to start putting together contacts with their names, addresses, emails and phone numbers. This will begin with your family and friend groups and branch out to your sphere of influence. Your database will evolve and grow over time. Make a short introductory letter to everyone, letting them know that you are in real estate and are there to help them.

When you put pen to paper, it’s amazing how many people you know. Everyone from your dentist to your favourite barista is a potential client, so don’t be afraid to include everyone you regularly contact. At some point, they all need a new place to live, and you want to be the one they think of first when picking a real estate agent. You should use a real estate CRM to help you maintain these relationships effectively in the long term.

3. Find a real estate mentor

You may be excited to get out there, but you must learn from a veteran what to and not do. This should be someone you look up to that is successful in the market and is willing to take you under their wing.

A good mentor will answer your questions and not be afraid to give out their sales secrets. They want you to be successful and will let you shadow them during showings and even negotiations. Pick up information quickly and always be thankful. The lessons you learn from your mentor will save you lots of time by avoiding rookie mistakes.

4. Set up a great online presence

We live in the digital age, and if you aren’t taking advantage of it, you are being left in the dust. Start with a website so you can direct people to be important and interesting information about the market. Have high-quality pictures and videos with market research and recent sales and listings. Include engaging articles about the industry so people can get informed about everything from buying and selling to moving tips and fun things to do in the city. Collect contact information on your site so you can market to them later.

Have a steady social media presence, so you are recognizable online. Be active on Twitter, have a Facebook page, regularly post to Instagram and even start a YouTube channel. TikTok is a good place to be, too, because you can inform and entertain at the same time. Don’t underestimate the power of social media on your real estate business. Be active and build a following,

5. Know your real estate market

To serve potential clients, you need to have all the answers before they ask them. Understanding your market is key to building your new business.

Study the MLS every day to know what is on the market and what is selling. Know the price points in different neighbourhoods and understand current real estate trends. You also need to know the up-to-date interest rates and what lenders offer. Community stats are vital because clients want to know about:

  • Schools
  • Parks
  • Commute times
  • Crime rates
  • Public transportation
  • Community centres
  • Neighbourhoods

If you are a wealth of knowledge, you save them from searching for it themselves or finding another agent who can answer their questions.

6. Contact real estate clients

Now you need to start calling and talking to people. If this is hard for you, do it anyway; it will get easier with time. Call people off your database first, and then start chatting with people you meet. Get involved in local events and charitable causes to meet more people and be seen as a leader in your community. Be humble but confident and sell yourself based on your knowledge and determination. Then deliver!

Being a new real estate agent is thrilling and scary at the same time. Use this guide to develop your business fast, and then watch how successful you become.