4 Different Types of Public Relations Marketing

It is fair to say that there are few things which are more important or impactful in the modern business world in which we live than business. After all, whether you are a businessperson on the rise, just looking to stay afloat, or are preparing to enter the fray, the fact of the matter is that marketing is quite often what attracts people to your business in the first place. You can have the best products or service in Canada, but if you don’t have the marketing to back it up, chances are you won’t get very far. That’s why you’ll want to call upon the likes of a quality PR agency to get your product or service the buzz it needs to succeed.

Here are a few ways in which the best PR agencies strive to get the word out about their clients’ businesses.

1. Print Ads

One of the most important areas in which to advertise your goods, print media has a long history and is set to be with us for some time to come. Those declaring the death of print media have overstated their case – and have done so since they claimed that film and TV would finish it off. The fact remains that print media remains a powerful source of information and entertainment for those who still consume it, which remains a sizeable portion of us.

If you are looking to advertise your business or restaurant, print ads are, thus, still a powerful means by which to do so. The best PR agencies in Canada can work on everything from the photos to the wording to the layout to ensure that your print ads reflect well upon your company. You may be able to find more resources and insights at the BR PR website.

2. Promotional Materials

The same may be said when it comes to promotional materials. Giving away items can be a great way to spread the word about your company and give people a good first impression of it because, hey, who doesn’t love a free giveaway? These giveaways can display the name of your company, as well as your logo and any pertinent contact information. Great giveaway ideas include notepads, pens, hats, T-shirts, and even stuffed animals and novelty items.

3. TV and Radio

For many of us, TV remains one of if not the most powerful advertising force in our lives. The same holds true of radio, still a favourite among those commuting or looking to listen to something good while they work. If you consume radio or TV on a daily basis, it is no exaggeration to say that you are likely exposed to dozens, if not hundreds, of ads every day.

As a business owner, this is a dream. That said, with so much competition for ad space and attention, you’ll want to make sure you are working with a PR agency that has experience translating ideas into radio and TV advertising gold.

4. Social Media

Social media is increasingly a huge part of our media consumption, and is, thus, prime advertising fodder for PR agencies.

Advertise your company the right way with great Canadian PR agencies.